Family offices in the Middle East are increasingly venturing into financial services, shifting from traditional wealth preservation to active roles in asset management, private equity, and fintech. This trend, fueled by global market dynamics, aims to enhance investment control and influence in global finance.Prominent players like Jadwa Investment in Saudi Arabia, managing over SAR 70 billion, and EFG Holding in Egypt, which operates across multiple regions, exemplify this evolution. These developments are positioning the Middle East as a growing hub for financial innovation, transforming family wealth management.